In a bid to further broaden its retail customer base through its parent Siam Commercial Bank, SCB Securities Co., Ltd. has gone ahead with a “Fast Track Account Opening at SCB” service available at any SCB branch nationwide from now on.

SCBS Chief Executive Officer M.L. Thongmakut Thongyai said the company launched the “Fast Track Account Opening at SCB” service in 2012 through its strong branch network under the synergy strategy of its parent firm in response to the “Banker to Broker” project initiated by the Stock Exchange of Thailand that seeks to boost the development of the Thai stock market.

The service is an innovative channel that provides investors with convenient access to stock trading, upgrading the service standard of the Thai stock market. With the service, retail clients can apply to open an investment portfolio at any SCB branch. Application approval will be provided by SCBS within 30 minutes to 1 working day.

“We have managed to increase our new customer base by 9,100 accounts with this service, higher than our target of 7,000 accounts in 2013, and our customer base has now reached 47,000 accounts. Of this, 60% are active accounts. Lately we have managed to develop and enhance the efficiency of the system to ensure that “Fast Track Account Opening at SCB” service is available at all 1,176 SCB branches nationwide. We also plan to expand the service to every SCB branch opened in the future,” he said.

SCB First Executive Vice President and Head of the Network Division Ms. Phanporn Kongyingyong said: “The Bank has a policy of enhancing knowledge and understanding of investment products among branch staff to upgrade service quality and to cater to client needs. The success of the “Fast Track Account Opening at SCB” service last year provides firm evidence that we can work together with affiliate companies to efficiently serve our clients' needs for wealth management.”

To boost customer base expansion through this service, SCBS has launched a special promotion for the first 300 clients opening stock trading accounts each month, who will be entitled to receive an SCBS Welcome Package. Should they begin trading within 90 days, they will be given gifts based on their cumulative trading volume. The company hopes this new channel will increase its retail customer base by over 12,000 accounts this year.

“Fast Track Account Opening at SCB” service is available now. Those interested in opening an account can apply at any SCB branch nationwide, or seek additional information at the SCBS Call Center at 02-949-1999.

SCB Securities Chief Executive Officer M.L. Thongmakut Thongyai and Siam Commercial Bank First Executive Vice President and Head of the Network Division Ms. Phanporn Kongyingyong are seen in a campaign for the expansion of ““Fast Track Account Opening at SCB” service. Under the service, application approval can be given within 30 minutes to 1 working day. Small investors can apply to open a stock trading account at any of 1,176 SCB branches nationwide from now on.